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Walt Disney
06-02-09

 

 

The Walt Disney Company is the largest media and entertainment corporation in the world and it was named No. 1 Most Admired Entertainment Company in the world by Fortune Magazine. Founded on October 16, 1923, by brothers Walt and Roy Disney as an animation studio, it has become one of the biggest Hollywood studios, and owner and licensor of eleven theme parks and several television networks, including ABC and ESPN.

Disney's corporate headquarters and primary production facilities are located at The Walt Disney Studios in Burbank, California.

The Walt Disney Studios distributes motion pictures under Walt Disney Pictures - which includes Walt Disney Animation Studios, Pixar Animation Studios and DisneyToon Studios - Touchstone Pictures, Hollywood Pictures and Miramax Films. It also includes Disney Theatrical Productions,one of the largest producers of Broadway musicals. It also owns 3 music studios: Walt Disney Records, Hollywood Records, and Lyric Street Records.

In May 2006, Disney acquired renowned computer animation leader Pixar in an all-stock transaction.

Another important business of the company are the Theme Parks, which started in 1952 with the built of the first Disneyland Park in Anaheim, California.

Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents.

Very important for this company are also the Consumer Products. Disney merchandising began in 1929 when Walt Disney was approached by a businessman interested in placing Mickey Mouse on the cover of a children's writing tablet since then, they extended the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to interactive games, foods and beverages, stationery, electronics and fine art.

Moreover, the company owns his own publishing society, the Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, reaching more than 100 million readers each month in 75 countries.

The company finally owns numerous media (broadcast, cable, radio, publishing and Internet businesses), including Disney-ABC Television Group, ESPN Inc., Walt Disney Internet Group, ABC owned television stations, and an Internet division, The Walt Disney Internet Group, which offers a compelling mix of interactive entertainment and informational content and services for Internet and mobile devices for audiences around the world.

In 2008 the company made an operating income of $ 7.402 billion and it employs more than 150.000 people.

Robert A. "Bob" Iger is its present president and CEO.


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