Whether you are marketing for yourself or marketing for a large international company it is always helpful and essential to know the basics.

This of course might sound silly and patronizing to many, however, in the world of business and learning I have seen time and time again the lack of preparation from many educated and experienced people.

This has subsequently resulted in failed enterprises and businesses.

It has been estimated that roughly 60% of new businesses the open up in the UK each year fail before they get themselves off the ground.

This isn't because they didn't have good communication skills or a good idea. The problem mainly arises from people not taking the time assess their surroundings not building up client relations and not building up customer retention.

-Location, location, location this is always important. Ive seen many companies spend vast amounts on their location and waste their savings. Before you establish where you want the company to be it is important to know the surrounding the demographics the demand and the supply and more importantly the competition

-For building up clients and customers, usually the first 6 months to one year most companies expect to make a loss. This is because like everything we do it takes time to build up clients to generate interest and to get customers to come back to you time and time again. A company has to always ask itself what makes it stand out from the crowd. What makes this company unique and what can it provide onto the market.

-For dealing with customers and services it is always important to remember the rule of 1/49 that is the for every one customer you deal with you will probably get one additional customer. For every customer complaint they will go and tell 49 other people about the bad service.

-For new companies reputation and a good service offer is essential, because a new company does not have a brand identity or the resources to compete against most existing companies, it has to take the extra time to stay open later, to continually offer promotions and to accept every potential customer they can.

-Overall most new companies setting themselves up in the UK need to be aware that while they might make a short term loss they should be thinking about the long term goals. 

Failing everything a company should also be thinking of an exit strategy a form of escape is the situation goes sour so to speak.